About us

UhotUrban is a young and ambitious team. We love fashion and its ability to empower and transform. Our designer collections make it easy for you to find head-turning looks for every occasion. From high-end sportswear to trending fashions, urban chic, stylish office attire, and head-turning looks for a night out on the town!

Our collections include both well-known and up-and-coming designers who want to expand their reach and introduce their brand to the global fashion market. While our fashions are always on-trend, our designers provide a fresh perspective and an alternative to shopping off the rack.

Designer Collections

Behind each collection is the character of its founder and team. Here’s a quick look at our current brands and designers:

Designed For Fitness

Athlete-approved Ukrainian workout and sportswear designed for hard training and high-fashion. With their innovative designs, fun colors and stylish prints there is no need to look sloppy when heading to the gym. DF is an internationally acclaimed brand best known for their quality, comfort, and making you look hot—even when breaking a sweat.


Express yourself through your clothing, without saying a single word. This signature brand by Anastasia Polunina provides the perfect pieces to rock an artsy fashion style. With innovative cuts and unique graphic designs you can find a few standout pieces for your wardrobe. This brand has the DNA of Luna which means Moon in Russian. Always different, intelligent and magically.


Youth designers and fashion-forward friends Anton and Maxim created a brand inspired by Russian streetwear and their time spent living in Miami. They have mastered the art of edgy-chic and their signature collection stays true to their motto of We are Young. In addition to their seasonal collection Youth releases periodic limited edition items that are a hot commodity for their fashion fanbase.


The De’Marush fashion house understands how to accentuate the curves of a woman’s body. Their collection of dresses can easily transition from office hours to a night out on the town. Classy and sexy, making you feel beautiful and confident without the need for artificial enhancements.


Lakbi believes that sexy doesn’t have to be in your face. They perfectly balance elegance with cuts and styles that are undeniably feminine. They deliver three collections a year which can be identified by their creative use of fabric, texture, color, and a modern take on classic fashion.